Isabella Smith Apothecary is a Danish company devoted to creating and marketing biodegradable cleaning products and toiletries that are safe both for the environment and the people who use them.
It all began with a quest to find an effective, eco-friendly cleaning product in attractive packaging for our Danish web shop, known for its beautiful, unique and functional house and garden products. We looked high and low, but we simply couldn’t find one. It was as if those who manufactured biodegradable cleaning products had a special affection for ugly packaging, not to mention the fact that most of the products didn’t clean particularly well.
So we decided to make our own.
And in spring 2005, we introduced to the Danish market our own range of biodegradable cleaning products: MAISON BELLE®. The range is made from natural ingredients whenever possible and fragranced with fresh-smelling essential oils. Bottled in recyclable PET bottles, MAISON BELLE® products meet the stringent UK HSE standards for non-toxic household cleaners. So you won’t find any orange hazard symbols on our bottles! And just as importantly, MAISON BELLE® products are incredibly effective when it comes to doing what they were created to do – that is, cleaning.
Since we were already producing cleaning products, the logical next step was to create our own line of liquid soaps – another product often filled with harsh, toxic chemicals. And from there, it was only another small leap to making our very own creams and scrubs, which are free of parabens and other harmful preservatives.
So from the humble search for a good product we are now dedicated to developing and producing high-quality, safe and attractive cleaning products and toiletries. All of them are made in Europe in either Denmark or France, and all are made by responsible manufacturers who are serious about ingredient quality and purity.
We hope that you will find as much pleasure in our products as do our many customers here in Denmark.
With a background in publishing and journalism and a passion for cooking and gardening, Isabella Smith opened the now famous web shop, www.isabellasmith.com, in the early spring of 2001. Right from the very start, the shop focused on marketing a wide range of household items as well as home decoration treasures and high quality garden tools, seeds and bulbs. Think of an old fashioned general store and you get the feeling. With 70,000 customers, www.isabellasmith.com is the largest web shop of its kind in Denmark today.
Isabella Smith also founded the lifestyle magazine ISABELLAS and produces the television series of the same name. She has also authored a number of lifestyle, cooking and gardening books.